20/11/2025 · Branding
Reflections on MotoGP, fans and brand storytelling: why brand management is worth more than the product
What are you really buying when you pay €7,000 for a helmet? Not just an object, but a story, a symbol, an identity. The Marc Marquez case reveals an often-overlooked truth: a brand’s value lies not in the product, but in the narrative that makes it desirable. Through storytelling, scarcity, and a sense of belonging, marketing creates objects that become true emotional totems. And this applies (especially) to your brand.
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