Founded in 1970 in Reggio Emilia by the passion and vision of the Rossi brothers, Rossi Profumi has grown into an official distributor of the world’s most prestigious luxury beauty brands. More than 50 years later, the company continues to stand out for its dedication to beauty, product quality, and a customer-first approach.
With its eyes set firmly on the future, Rossi Profumi has embarked on an omnichannel journey—investing in best-in-class technology to elevate both its physical and digital presence. Leading this digital transformation is Webgriffe, a trusted partner that worked hand in hand with the Rossi Profumi team to shape a tailored digital strategy. After defining a clear roadmap for online channels—aligned with core business objectives—the project moved into execution. The goal? To elevate the brand with a high-performing eCommerce experience, fully aligned with the tone of the luxury brands it represents, and deeply integrated with its tech ecosystem.
To reimagine rossiprofumi.it, the team chose the powerful combination of Adobe Commerce + Hyvä, a modern frontend framework that delivers speed, flexibility, and an exceptional user experience. This choice dramatically reduced time-to-market and code complexity, opening the door to faster customizations, improved responsiveness, and better conversion performance.
To manage a catalog of over 20,000 products, Rossi Profumi implemented Akeneo PIM, enabling streamlined, centralized content distribution through API-powered connections between backend systems and the Adobe Commerce frontend.
The checkout experience also got a major upgrade. Thanks to Hyvä Checkout, customers enjoy a fast, secure, and personalized payment journey—seamlessly integrated with Rossi Profumi’s in-store fidelity program. The result? A frictionless shopping experience that not only preserves the customer journey but encourages new sign-ups along the way.