Digital Ecosystem & Performance Marketing
Development of the group Digital Ecosystem and online communication strategy to enhance the companies competitiveness on the international markets and create new business opportunities.
The highly important company on the international aftermarket spare parts field, involved Webgriffe with the role of Digital Leader for the realization of the new group digital ecosystem: Euroricambi Group contains in one name Euroricambi, AM Gears, Eurotec and Lambert Getriebeteile.
Webgriffe activity has been part of a comprehensive review of Digital Strategy and group identity started in early 2019 and successfully concluded in spring 2020 thanks to the supervision and involvement of the marketing, IT, sales, and area managers of the group companies.
Webgriffe initially focused on defining the Digital Strategy and overseeing the technical direction of the project, involving Menabò for the design of the new Brand Identity, Content Creation activities, and photo and video shoots.
The Webgriffe team has directly taken care of the entire User Experience Design phase dealing with the front-end and back-end development of the group site on the Drupal CMS frameworks and all the connected SEO activities simultaneously.
Particular attention has been paid to the design and development of the entire product research area: thanks to Elasticsearch technology it has been possible to make research and extraction of data fast and performing dealing with the more than 80,000 products on the three different AS400 company management.
The system designed and developed by Webgriffe is seamlessly integrated with the information systems of various companies within the group, the SharpSpring Marketing Automation platform, and the SugarCRM CRM for managing leads shared across the entire sales network. Thanks to its scalability, it will be able to support Euroricambi Group in a new phase of market expansion.
Since the project's go-live, Webgriffe's performance marketing team has been involved in Data Analysis and Conversion Rate Optimization, implementing improvement solutions and maintaining a consistent level of focus on the project.
“ We found Webgriffe an excellent digital partner and a real facilitator who accompanied us with a lot of patience and professionalism along an important group digitization path. ”