Digital Marketing requires the right combination of sharpness, creativity, strategy and technical knowledge. Webgriffe Inbound Marketing professionals team offers the full range of services to achieve your marketing goals.
After supporting Brands and Retailers in their online success for many years, Webgriffe has built an offer that includes: Search Engine Optimization (SEO), E-mail Marketing, Paid Campaigns management (ADS, Search, Social, Shopping etc), Content Curation, Social Media strategy and management, Digital PR and marketing consultancy.
All these activities contributes to the improvement of Brand Awareness, Customer Engagement maintenance and Lead & Sale Generation.
SEO
The Webgriffe SEO Consultancy services are designed to guarantee the appropriate placement of your products and/or services on the Search Engines in accordance with your Company Business Strategy.
In the current information economy the search engines determine the consumers answers to their questions, giving priority to the most influential brands and useful contents, informative and optimized for different devices, on the crucial moment where consumers are taking a decision.
Our activity starts from the definition of a SEO Strategy (on the markets of reference) and it's applied working in synergy with the development team in order to guarantee the SEO Best Practices application, a constant monitoring service, data analysis and a tuning activity.
SEO Strategy
Technical Audit & Best Practice
Keywords Research
Tuning & Optimization
Content Curation
Performance Analysis & Reporting
Paid ADS
Over the years Webgriffe established important partnerships with Strategic Consultancy operating in the Pay Per Click companies to offer customers the maximum synergy of skills and an always integrated workflow .
The online advertising management and optimization activities are part of a wider custom strategy realized for each clients and designed to the achievement of their marketing goals.
We define the perfect tools Mix among the many available, we identify the most coherent channels to the strategy (Google, Facebook, Instragram, Bing, LinkedIn etc), the most successful advertising claims and the budgets in order to maximize the return of investment with a strong strategic approach
Paid Strategy (awareness & performance)
PPC: Search, Social, Shopping
Retargeting & Remarketing
Price Comparators
Display & Programmatic
Landing Pages
Performance Analysis & Reporting
Social Media Strategy
We take care of the image and Social Network ranking, we choose the best Marketing strategies to encourage the users engagement and increase the online reputation of your Brand.
To achieve these results we plan activities that range from the Social Networks Brand ranking, the Customer Care, to Online Advertising campaigns (Facebook ADS, Instagram ADS), and the Digital PR (working with bloggers and influencers).
We create a monthly Editorial Plan we share with the Company before publishing and designed to the conception and correct contents declination (copy and graphic) on each channel.
Communication can take advantage from a storytelling built on the most coherent social networks like Facebook, Instagram, Twitter, Linkedin, Google My Business, Pinterest e YouTube. The added value of a skilled agency working in partnership with the Company on its Social Media communication, comes from the know-how and the consolidated experience in the social interaction dynamics and more.
Supervision & Social Media Strategy
Social Media Management
Digital PR & Influencers Engagement
Content Creation
Training
Customer Care
Analytics & Reporting
Marketing Automation
We develop and implement activities, technologies and processes that help companies to reach the right people with the right message at the right time, making the marketing team activities more fruitful and precise, without leaving the aspects of creativity and personalization and providing useful data and metrics.
Thanks to Artificial Intelligence we create solutions that can customize the user experience from the product search phase to the products recommendation, up to the creation of specific audiences for subsequent E-mail Marketing activities for promotional purposes or for the Abandoned Carts Recovery
All in a global business perspective with the intent of attracting potential customers and converting them into satisfied and loyal customers through targeted and personalized actions.
E-mail Marketing
Live Chat
A/B Testing
Personalization
Artificial Intelligence
Audience & Segmentation