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Communicate the company through the Digital Channel is a unique opportunity to interact with customers and stakeholders: to achieve this goal it is necessary to start from the study of the company's Business Model in order to define a coherent Digital Strategy. Starting from your business goals, we will set up workshops, analysis and strategic consulting, in order to evaluate opportunities, threats, strengths and weaknesses with the intent to understand and formalize how the company Creates, Distributes and Captures Value.

We will propose effective digital solutions that will contribute to the to the reduction of the internal costs and promote the your business scalability.

  • Business Model Analysis

  • Sentiment Analysis

  • S.W.O.T. Analysis

  • Competitor Analysis

  • Brand Strategy

  • Digital Strategy

  • Customer Segmentation

  • Customer Journey Mapping

  • Technical Audits

  • E-Commerce Strategy

  • Service Design Strategy


Content Marketing Strategy

Webgriffe helps its clients to create a full Content Strategy to reach the identified objectives: themes of interest, types of content, style, Tone of Voice and narrative tools that will impact on the communication, on the visual and on the informations architecture on the different channels and for the different Customer Segment.

The Content Marketing Strategy definition goes through different steps:

  • Communication Themes identification

  • Selection of the main Channels and Company-Client Touchpoints

  • Definition of the Customer Segment Journey

  • Content Plan realization: tone-of-voice, mood, communication style

  • Detail the Informations Architecture defining specific Objectives, Contents and KPI for every digital asset

  • Propose an operation Workflow with the involved team