Communicate the company through the Digital Channel is a unique opportunity to interact with customers and stakeholders: to achieve this goal it is necessary to start from the study of the company's Business Model in order to define a coherent Digital Strategy. Starting from your business goals, we will set up workshops, analysis and strategic consulting, in order to evaluate opportunities, threats, strengths and weaknesses with the intent to understand and formalize how the company Creates, Distributes and Captures Value.
We will propose effective digital solutions that will contribute to the to the reduction of the internal costs and promote the your business scalability.
Business Model Analysis
Customer Journey Mapping
Service Design Strategy
Content Marketing Strategy
Webgriffe helps its clients to create a full Content Strategy to reach the identified objectives: themes of interest, types of content, style, Tone of Voice and narrative tools that will impact on the communication, on the visual and on the informations architecture on the different channels and for the different Customer Segment.
The Content Marketing Strategy definition goes through different steps:
Communication Themes identification
Selection of the main Channels and Company-Client Touchpoints
Definition of the Customer Segment Journey
Content Plan realization: tone-of-voice, mood, communication style
Detail the Informations Architecture defining specific Objectives, Contents and KPI for every digital asset
Propose an operation Workflow with the involved team