Developed in collaboration with Valentino Rossi, GP Racing Apparel is now the merchandising production and distribution point of reference, of the best MotoGP brands.
Pritelli Group turned to Webgriffe for the study and implementation of a store concerning the sale of clothes and accessories for the greatest MotoGP racers. The project stands out for the high level of research in terms of aesthetics and content, in fact the store is able to combine both the communication needs for products from different drivers and teams, and those of marketing on a catalog diversified by variety and quantity.
Webgriffe first took care of the taxonomy review and the design of the new Graphic User Interface, designing an original User Experience, developing the platform on Magento 2 E-Commerce and integrating it with the Zucchetti corporate ERP.
The racers pages carry out a Landing Page function to which the pilots refer on their official websites. In order to realize a buying experience focused on the specific needs of the identified Customer Segment, Webgriffe implemented strategies based on the Marketing Automation that created users touchpoints during the sales funnel. The result is an increase in terms of average purchases, sales and loyalty.
