Fashion that breaks the rules
Redesign and development on the Sylius platform of the E-Commerce site for the breaking rules female fashion brand.
Aniye By is the womenswear brand created by Alessandra Marchi, loved by the influencers, and with hundreds of thousands of social media followers.
The collaboration between Aniye By and Webgriffe begins in the winter of 2019, during the peak of public interest towards the “contemporary chic” taste of the brand: a moment where the company decided to evaluate a complete replatforming and redesign its website in an ecommerce perspective.
Thanks to the creative direction of Lance Longhi the project was faced in a positive mood, in total coherence with the trendy spirit of the brand, who is addressed to a young and digitally evolved audience. Webgriffe team took particular care of the technical direction and replatforming strategy: from the front-end development (with the implementation of a high-level User Experience and functional customizations) to the system integration.
The new website is characterized by a high consultation speed and a totally renewed shopping experience, with a mobile-first approach, shop by look functionality, store locator, gift card, and a full video in the product pages.
From a technological point of view, the headless eCommerce platform used is Sylius, which is integrated into the company's ERP via ESB developed by Webgriffe for the order sync, stocks, and product registry and via Mailchimp for the newsletter and marketing automation management. The website also exploits the power of the headless CMS Contentful and its content management in the different website areas. The search functions have been implemented using all the potential of ElasticSearch.