Digital Strategy, Social Media Management, Content Creation, Online ADV and Influencer Marketing to internationalize the Brand and engage the Community
For over 60 years Midland represents the communication in motion in Europe and around the world. High performance intercoms, CB, radio and Walkie-Talkie for professionals, sport lovers, and amateurs. Technology and reliability for travelers: motorcyclists, truckers, off-road enthusiasts, but also outdoor activities and sports, alone or in groups. The collaboration with Midland started with the kick-off of the partnership with the prestigious Valentino Rossi's VR|46 Riders Academy. Webgriffe was first involved to design and supervise the partnership announcement official video. Webgriffe action then focused on strategies and actions aimed to increase Midland Brand Awareness and customer engagement on Social Media, with the creation of high-quality content, Social ADV campaigns, and a particularly fruitful Influencer Marketing Strategy.
The goals we planned in the strategic phase were fully accomplished in the first 12 months of work: tripled the number of Instagram followers has been tripled with a seven times engagement rate increase. These results were possible thanks to the collaborations with more than 15 international influencers and the direct involvement of motorcycle communities around the world.
Webgriffe took care of the definition and formalization of the Content Strategy in a shared document defining the marketing positioning, creation, and distribution highlights of the online content, both for the Headquarters and Markets profiles in which the brand operates (France, Spain, Germany, Colombia, Russia, etc).
On a daily basis, Webgriffe activity provides constant support to the Midland internal team in the digital omnichannel activities: publishing planning, Newsletter, Social Media Strategy, and Paid ADS.
The best part of Webgriffe work for Midland is the wide range of Influencer Marketing strategies and actions: scouting of influencers, contract management, custom communication content, coordination, performance analysis, and monitoring.
Webgriffe has progressively made available to Midland a team with expertise ranging in Digital Strategy, Social Media Management, Copywriting, Art Direction, and social media content creation (both videos and photographs).
