Art meets Science
Digital Strategy, Social Media Management and Content Creation for the brand communication support and the fan base engagement
After the Gran Turismo and the Supercar, Pagani gives life to the concept of Hypercar: a new way of interpreting the sport car, a category that places itself on another level of exclusivity, research, design and performance. The Paganis are works of art on wheels, wanted by collectors and admired by the enthusiasts.
Webgriffe started working with the Pagani Marketing and Communcation division during the Zonda 20th Anniversary celebrations and the first edition of the Pagani Open Day in Monza. The Webgriffe Digital Marketing team designed new communication formats on the official Pagani Social Media, conceiving fan base engagement strategies and carrying out content creation and planning activities. The confirmation of the activities efficiency has been the sudden increase of the main metrics, including followers and likes, taking the brand to quickly overcome the 3 million followers on Instagram with a daily growth of about 3000 followers per day.
The job of Webgriffe deals with a constant Company's coaching on the editorial plan activities and Social Media Strategy, with a further strategic and creative support during important happenings such as new models launches and world famous Car Shows participation.
Webgriffe made avalaible a team with expertise ranging from Digital Strategy, Social Media Management, Copywriting, Art Direction, photo and video creation indended to be used for the social media communication.