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  • Tailor Made Fragrance

    Product Configurator & E-Commerce B2B

    Design and Development of B2C E-Commerce site for the beauty industry

Tailor Made Fragrance is the result of the experience of an Italian Company focused on the development and production of primary packaging in the fragrance, skin care, color cosmetic and home fragrance business

Tailor Made Fragrance was born as a new brand and it is a part of an entire process of business development and segmentation of the B2B market that affected all the company areas: marketing, sales, communications, logistics and warehouse. The goal is to offer a completely customized product even for quantities of only 24 pieces.

As the corporate strategy supporter and digital transformation facilitator, on one side Webgriffe developed a Brand Awareness and a New Business oriented solution, on the other hand it made the choice and online purchase of custom fragrances simple and immediate.

The website allows the creation of a customized perfume by choosing the fragrance, bottle model and its accessories, graphics and final packaging with over 2 million of possible combinations.

Webgriffe took care of all the preliminary audit activities, of the Visual Design and Software Development on Magento E-Commerce platform, ensuring the application of the System Integration and performance Best Practices: real-time acquisition of stocks, prices and compatibility between the all the combination elements in order to guarantee absolutely exceptional delivery times for a custom product created by the users themselves.

Lastly, as a NetComm Business Partner, Webgriffe took care of the legal requirements necessary for Tailor Made Fragrance to obtain the NetComm Gold title.


“ Professionalism and willingness distinguish Webgriffe in designing, developing and supporting our projects even when requests and times are very challenging. Webgriffe is our trusted partner for the realization of digital solutions for our business needs. ”

Lucia Mattioli
Digital Business Specialist