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  • Denny Rose

    Adobe Commerce Cloud fashion E-Commerce

    Redesign and development on the Adobe Commerce Cloud platform of the E-Commerce site for the all-female casual-chic fashion brand.

Denny Rose is a women's clothing brand created by italian stylist Daniela Malpighi, inspired by Woody Allen's “Broadway Danny Rose” and her nickname Denny.

The collaboration with Webgriffe starts in the fall of 2018 with the aim of creating a further brand presence with the creation of the online sales channel. The new website go-live, in the spring of 2019, allows Denny Rose to offer a whole new shopping experience on Magento 2 Commerce focusing on the European market.

Webgriffe took care of the complete graphic design and software review, with the intent to internationalize the brand starting from the its awareness development and market shares growth in the European countries. The website dennyrose.it has been developed on Adobe Commerce Cloud platform and it offers innovative user engagement increasing features, optimization of the online-offline stores integration and an always more tailored service.

The lookbooks dedicated areas allow the store managers to apply the brand commercial strategy, encourage the User Experience and increase the purchase conversions more effectively.

Further business developments are under way thanks to the Splio integration, a Marketing Platform which collects, monitors and analyzes the brand sales performances and marketing channels internationally. A system and working method that puts Data Analysis at the center of the brand strategy, in order to verify the results achieved based on the objectives in real time.

“ We were looking for an extremely high-profiled Magento solutions and integrations partner. Webgriffe fully discharged this exigence allowing us to focus on the strategic and business side of our projects. ”

Marco Casieri
Store Manager