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  • Electronics for Professionals

    Manhattan Shop

A perfect synergy of skills for a sales channel expansion project on the Italian market

Starting from a preliminary audit and evaluation of the company Business Model, Webgriffe created a solution that guarantees the client a correct strategic vision of the E-commerce project and carried out all the platform development activities: Art Direction, User Experience study, User Interface design, analysis and technical development of integrated functionalities, System Integration for the ERP orders and stocks management, E-mail Automation and Cloud Hosting.

High performances, speed, simplicity and browsing immediacy were the key elements of Webgriffe work on the project whose catalog includes over 60,000 products. The User Journey analysis, the heat maps and the A/B testing on the previous website version allowed a collection of useful data in order to define an effective User Experience and design a renewed graphic interface.

Other relevant activities on the Magento E-commerce platform dealt with the migration of orders and customers from the previous platform.

+35%
CONVERSION RATE

“ Our meeting with Webgriffe marked the beginning of a solid and profitable partnership that engages us in an important and challenging reengineering and restyling project for our entire B2B and B2C E-commerce platform. With Webgriffe we found a perfect harmony, strong understanding, professionalism, competence but above all, the rare ability to identify and become part of the customer's projects working with the same passion as if they were theirs. ”

Marco Brun
General Manager