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  • UYN

    Adobe Commerce for a new brand

    Creative Design, Development and System Integration of the B2C E-Commerce for Hi-Tech sportswear

Maximum performance from head to toe.

UYN is the Italian high-tech sport brand engaged in the search for revolutionary solutions of functionality and fit, to ensure athletes maximum performance.

Webgriffe took care of the online brand launch thanks to a project that combined retail sales with the B2C online channel and promoted an international raise of the Brand Awareness.


The Digital Strategy definition, in perfect harmony with the communication and branding activities, was preliminary to the development of a website that combines useful brand storytelling contents to the offer of a product catalog that meets the needs of the most demanding sportsmen (from skiing to cycling, from running to trekking and outdoor).

The website is a four-language store whose price lists are customized for each of the relevant markets (EMEA e North America), with the possibility of buying in over 30 Countries and with five different currencies. Developed on Magento E-Commerce platform and integrated with the company ERP, the online store allows a proper admin management, Customer Care, real-time stock, logistics and shipping.


“ We are very proud of the work we did together and to have created an extremely aesthetically appealing and functional website at once. Everybody made big efforts to accomplish this job and thanks to an Official Magento Partner like Webgriffe, we are sure it will continue to grow and succeed. ”

Maurizio Menniti
Web Marketing Manager