Social Media Strategy & Influencer Marketing
Brand Awareness strategy through Digital Marketing activities on Social Networks and Digital PR
A Communication and Brand Awareness implementation project of the french Brand on the Italian market through a mix of Digital Marketing expertises
Babyzen, leading international brand of strollers, gave Webgriffe, through its official distributor Diido Srl, the Social Media Strategy for Babyzen Italia's the Instagram and Facebook channels. The Tone-of-Voice analysis and study and the values and Brand Guidelines given by the French headquarters were the preliminary and necessary steps for the correct communication declination on the social profiles dedicated to the Italian market. Webgriffe worked and overviewed the Social Media Strategy, planning and posting activities on the Babyzen Italia's Instagram and Facebook profiles in order to achieve the shared objectives of increasing Brand Awareness and maintaining a high level of Customer Engagement.
Webgriffe has also dealt with Digital PR working on the selection and engagement of important influencers including Clio Makeup and Beatrice Valli, in order to better communicate the brand guidelines and increase its notoriety. The activity is carried out in complete synergy with the Marketing and Communication division of the Babyzen France headquarters for what concerns social posting and insight activities.